New Grover study reveals the impact of consumer electronics costs around the world.

A new global study from Grover has revealed spending on electronics in demand around the world, highlighting supply chain shortages and currency fluctuations amid the pandemic.

The Electronics Price Index collected data from countries known for manufacturing electronics, countries that are home to major electronics brands, and countries with high per capita electronic device ownership rates.

Researchers recorded the price of popular electronic devices in each country, collecting data from the largest local e-commerce platforms and physical stores in order to understand both markets.

Argentina was found to be the most expensive country to buy consumer electronics, with a total deviation of 67.34% above the average cost of common electronics. Hong Kong came in at the cheapest, with costs on average 16.46% lower than the median.

The United States and Indonesia come close behind, with the United States at 14.97% and Indonesia at 14.53% below the median.

New Zealand and Australia are in the top 15 for cheapest costs, both below the median at 5.81% and 8.45% respectively.

However, out of 50 countries, New Zealand had the 36 most expensive electronic devices on the market.

Graphics cards had the largest deviation above the median price of all items, at 166.84% above average, while the Playstation 5 was hit the hardest by global supply shortages, with availability in only 12 of the 50 countries in physical stores. and 18 out of 50 on e-commerce platforms.

Grover vice president of international and growth Giacomo Dalle Vedove said examining the current climate is a great reason to explore the subject of consumer electronics pricing, and with the key role that technology plays in our daily life, the demand will continue to increase.

“Technology is ubiquitous in the modern world and will only increase in importance as more advancements are made.

“At Grover, we have witnessed the impact of supply chain disruptions on the availability and affordability of electronics. While we have taken proactive steps to maintain our own inventory, the severity of the supply chain disruption has had market-wide ramifications, ”he says.

Vedove says the reason behind the study is to avoid further ramifications for supply chain management, with the company highlighting upcoming Black Friday and Christmas sales as the motivation for the investigation.

“We decided to conduct this study to draw attention to the fragility of current supply chains and in the hope that these problems do not become commonplace.”

With the uncertainty looming over the coming economic climate, Vedove says forward planning can give relevance to issues ahead, with the study painting a good picture of how the consumer electronics industry has responded to the challenges. .

“Access to technology is already an important aspect of modern life, and the availability and affordability of electronics around the world could prove vital to the future growth of any country.

“While this study aims to draw attention to the present, supply chain challenges and economic inflation are relevant now as they will be in the years to come. “


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